Our own product

WordMaster

An English vocabulary platform built around spaced repetition

Status
Live on iOS & Android
WordMaster
A product we build for our own team.

Vocabulary apps usually fail in one of two ways: the cards are dull, or the review schedule forgets you. WordMaster had to be worth opening on day four hundred, not just on day one.

Client WordMaster (Second Media)
Industry Digital learning & EdTech
Category Proprietary product · Mobile app development & educational design
Technology Cross-platform mobile frameworkWebP asset optimisation

Our approach

Spaced repetition decides when you see a card, and everything else in the product serves that one decision. The AI coach sits alongside it rather than replacing it.

What it does

  • 80,000+ words in the dictionary, each with origin and nuance notes.
  • Spaced repetition that reschedules a word right before you would forget it.
  • An AI teacher available around the clock, with instant pronunciation analysis.
  • Vocabulary by interest area, so the words match what the learner actually reads.
  • Irregular verbs taught as logic rather than a list to memorise.
  • A common-mistakes catalogue, because the same errors keep coming back.
  • A YDS and YÖKDİL preparation guide for candidates heading into the exam.
  • Free trial with no card details, which is the whole point of the first run.
  • Full Turkish and English interface.

What we delivered

  • Mobile UI/UX design (iOS & Android)
  • App architecture & state management
  • Store assets & icon set
  • Marketing site & onboarding flow

Screens & collateral

Results

  • Rated 4.9 out of 5 by more than 10,000 learners.
  • Eight designed screens covering dashboard, quizzes, word banks and progress.
  • Store assets produced from the same design system as the product itself.

Start a project

Have something in mind?

It does not matter whether you already have a detailed project specification or the idea is still sitting in a notebook. Tell us where you are and what you are trying to achieve.

Glasgow, Scotland · info@secondmedia.co.uk